The Video Game Industry’s Leading Consultancy Firm

Aim Assist is a full-service consultancy firm specializing in expert analysis, market research, and launch support for game developers and publishers worldwide.

Expectations for quality in the games industry are evolving constantly – sometimes as rapidly as the next major release or unexpected failure. As an independent agency working with dozens of studios worldwide, Aim Assist’s mission is to help navigate this ever-changing landscape by providing the most informed and actionable insights available in today’s market.

Our full-time team of experts have over 120+ years of combined experience across publishing, development, marketing, consumer insights and journalism. Since our founding in 2015, we have contributed to the launch success of over 1,000 unique titles across all platforms and phases of development, maintaining lasting relationships though a commitment to excellence and a shared passion for making great games.

Let’s take it to the next level!

Welcome to Aim Assist!

Strategic Insights, Tailored to Your Goals.

Expert Guidance from Concept to Live Service

▸ Clear alignment on goals with open dialogue.
▸ Services to suit every stage of development.
Fully Customizable Reporting

▸ Adjustable analyst profiles and scalable team sizes.
▸ Custom reporting tailored to your needs.
Fast Delivery, Seamless Handover

▸ Reports delivered in as little as 5-10 business days.
▸ Every project includes an in-depth handover call.

Meet the Team.

Erik Brudvig

PARTNER & CO-FOUNDER
20+ years’ experience
Erik enjoyed 6 years as the Executive Editor in charge of Xbox coverage at IGN before joining EEDAR, where he led the creation of their research division as Director of Insights.
James Melling

PARTNER & CO-FOUNDER
20+ years’ experience
James served as the Head of Game Evaluation at Electronic Arts, where he built and led multiple insights teams in Europe and North America, spearheading key initiatives to enhance product quality across the portfolio.
David Clayman

PARTNER & CO-FOUNDER
20+ years’ experience
David spent 6 years as an Executive Editor at IGN before joining Bethesda as a Global Brand Manager. He has managed advertising and creative marketing for multiple shipped titles.
Matt Kato

FULL TIME CONSULTANT
20+ years’ experience
Matt was a Senior Editor at Game Informer for over 20 years. He led content and strategy development at the magazine while authoring coverage for hundreds of titles across all genres and platforms.
Joe Juba

FULL TIME CONSULTANT
20+ years’ experience
Joe spent 17 years at Game Informer and had multiple responsibilities, including Reviews Editor, managing the editorial team as Online Content Director, and overseeing all review coverage across print and digital channels.
Kim Wallace

FULL-TIME CONSULTANT
20+ years’ experience
Kim spent 10 years at Game Informer and was best known for her work on RPGs. She also crafted cover story and feature strategy, managed live events, and directed content at Tokyo Game Show.

Our Services.

Deep Dive Game Evaluations

Our experts conduct an in-depth assessment of your game, analyzing its place within the competitive landscape and delivering a highly actionable report.
Concept / Greenlight Evaluations

Evaluates market viability in the early stages of development, identifying key opportunities and risks before full production moves forward.
Mock Reviews

Provides a press-style review of your title, analyzing how it fits within the competitive landscape and how it’s likely to be received by critics.
Review Guides

Aim Assist will generate copy for press guides to support the media review process, working with you to maximize review strategy and impact.
PR and Marketing Support

From product announcements and press releases to major events, we offer expert guidance on positioning your game for maximum success.
Design

Graphic design and art direction to strengthen your game’s visual identity, including key art, marketing assets, and cohesive branding.
Hardware Evaluations

In-depth evaluations and tech reviews of gaming and content creation hardware, including peripherals, AV equipment, and VR platforms.
Custom Research

Tailored reports on genre trends, title breakdowns, live service strategies, sentiment analysis, and more – built to meet your specific needs.